Alcobrew owes its success to the people who lead the company with a vision of becoming a prominent name in liquor industry. Apart from being actively present in the industry for a long time, the team members are also passionate towards the common goal of making Alcobrew a successful organization.
Mr. Romesh Pandita
Chairman & Managing Director
Mr. Romesh Pandita's professional journey of three decades is a combination of being a professional and an entrepreneur. Starting his career with a renowned group having interest in distilleries and sugar mills, he nurtured a dream of building an enterprise to be the master of his own destiny. His professional expedition had nurtured him in various domains like manufacturing, sales, marketing and finance.
He began his entrepreneurship endeavour with one of the best Italian liquor manufacturers "Gruppo Campari". Alcobrew's first manufacturing unit was set up with technical assistance of Gruppo Campari for production of Old Smuggler brands.
A visionary with an eye for detail, he has created a highly motivated team totally aligned to the founder's vision and organisational goals. Alcobrew now stands tall with eight in-house and two franchisee brands has a huge potential for generating employment. The Company is in the process of making foray in exports thereby earning foreign exchange for the Country.
Mr. Arvind Kaul
Mr. Arvind Kaul is a science graduate and a fellow member of Institute of Chartered Accountants of India. Mr. Kaul has over 30 years of rich experience in Accounting Finance and Treasury. He also has Commercial and Administrative experience in the manufacturing and service sectors. His last assignment was with Essar Power, where he was heading the Finance and Accounts of their 1200 MW Singrauli Power Plant. He held the position of Zonal financial Controller with Fortis Healthcare and served as Executive Director with Epic Designers ( Hong Kong Based Garment Group) heading their Bangladesh operations. He has worked with Maral Overseas – LNJ Bhilwara Group, as associate Vice President Finance. Besides the above, he has worked with Ginni Filaments and Ranbaxy Laboratories Ltd. as well.
Mr. Anant S. Iyer
Chief Operating Officer
Mr. Anant S. Iyer, a graduate from St. Xaviers College and an MBA from Bajaj Institute of Management Studies(JBIMS), is a known name in the corporate world with 34 years of experience in the industry. Serving the majority of his interim in leadership-based posts including catering in the sector of Sales, Brand Management and Customer Marketing, the man has developed a niche in understanding the spirit of diverse organisations and exploring their highest potential to increase their overall proficiency.
The man of substance is currently serving as the present COO of Alcobrew, strengthening the roots of the organisation as he puts his management and entrepreneurial skills at work to affect the growth of the brand positively.
Heading and transforming company operations, Anant has worked with various organisations such as TTK, USL (United Spirits Ltd), JIL (Jagatjit Industries Ltd), SBU and others in the past along with serving as a COO in Unibev Ltd. With his KRAs extending from setting up functions/teams from scratch to instituted processes, performance metrics planned and implemented business transformation initiatives, Iyer is also known to formerly serve in entrepreneurial industry, adorning it with his expertise and serving as the doyen of the corporate sector.
Managing a business of INR 18000 million with EBITDA of INR 3500 million with 12 directs and around 500 team-strength, Anant has successfully aggravated the efficiency and overall productivity of the labels he has worked for. Bagging significant achievements sales demand and debtors streamlining, the man with a vision has successfully integrated a team in Diageo in the East, and its processes post the takeover. Being one of the leaders in the industry, Anant is treading the path to success as he catalyses collective growth for his organisation and builds new horizons of development to achieve.
Anant carries diverse interests other than his professional life which include reading, travelling etc. A complete family man at heart, Anant believes intensely in creating and maintaining a work-life balance.
Mr. D. K. Wadhwa
Controller - Finance, Controller - Sales (Delhi) & Market Coordination (PAN India)
Mr. Dhiraj Wadhwa has been associated with the Company since early days; having joined the company as head of Finance & Accounts. Over a period of time he gained considerable experience in project management and daily operations. He is now a part of the top management team responsible for driving the business strategy of the Company.
Prior to joining Alcobrew, Mr. Wadhwa worked with reputed Chartered Accountancy and consulting companies, thus gaining tremendous knowledge in project management, audits and corporate finance.
Mr. Rajesh Kumar Mehta
Head – Exports & SFA Operations
Mr. Rajesh Kumar Mehta is responsible for International Sales and Marketing. He has vast experience in the international business. He has been instrumental in expanding the sales & distribution infrastructure of leading business in the FMCG & Alcohol Sector. A lawyer by education, he has a keen eye in evaluating the opportunity and potential of markets. The legal eye allows me to quickly understand the rules of the game in any new market. Has 30 years of rich experience in FMCG and Alcoholic beverages space in developed as well as difficult & underdeveloped markets. He has strong mass market understanding and drives the companies foray into smaller SKU’s. Experience in developed markets like Europe, US are critical in defining a flexible structure to approach in business.
He has developed strong consumer understanding, recognizing the need for flexible strategies, be it mass markets or niche opportunities.
He has expanded the distribution network of alcoholic products to more than 40 countries across geographies and has successfully handled International & Local level marketing campaigns in many territories across the world.
He created packaging innovations by bringing in products which were first in the category and got international recognition.
Mr. Rajesh Fanda
Sales Head North
Mr. Rajesh Fanda is a commerce graduate and an MBA in marketing and retail management from IIMT. He has also taken courses of Strategic Thinking and Leadership Program from Wharton School and Leadership Development program from IIM Bangalore.
He joined Alcobrew on 8th June 2020 as Sales Head North.
With a deep understanding and experience of innovation at retail, Rajesh has worked with various organisation like ABD, Diageo, and USL (United Spirits) in the past at strategic positions, while serving as the North head for ABD India.
Rajesh is known for his clear intent and innovative mind set when it comes to retail operations and strategic innovation, which has proven to be extremely beneficial to the organisations he has served and made him stand out as a seasoned connoisseur at the field.
A firm believer of continuous learning Rajesh invests quality time to acquire knowledge to stay updated with the current world challenges and scenarios of both inside and outside trade.
This continuous zeal to learn and innovate comes from his simple mantra in life of simplicity and clear intent.
Mr. Ashish Sharma
Vice President - Business Development
Mr. Ashish Sharma having worked across various functions and has expertise in Sales, Business Development, Strategic Planning and Commercial Operations. He has 27 years of rich experience in FMCG & Alcoholic Beverage industry. Having worked with organisations like Hindustan Lever Ltd, Pagepoint Services India Ltd, UDV India Ltd and S C Johnson Products Pvt Ltd, he has deep understanding of developing sales & distribution module, building the business from the scratch, strong trade and consumer understanding thus developing Trade and Consumer marketing strategies and People management. He is a team player, leads from the front and believes in developing his team for the next level.
He has been felicitated and has won many awards during his stint with SC Johnson. He has been associated with launching of various products, some of them includes All Out, Mr. Muscle and Kiwi. He has been instrumental in setting up distribution and marketing infrastructure in Nepal, Bangladesh and Sri Lanka.
He is a commerce graduate and holds a diploma in computer programming. He has pursued PG Diploma in Financial Management from NMIMS and MBA (International Business) from IIFT.