ABOUT US

ABOUT US

Our Vision

To create innovative and profitable brands that exceed our customers' expectations and inspire the spirit of life.

To be a company that values its employees and customers.

Our customers are the centre of our universe.  Their expectations are our benchmarks. The way our customers enjoy their lives and make every moment count is what truly inspires us. For us, this is the spirit of life.

And to keep this spirit of life alive, we are constantly innovating and we never settle for anything less than perfection.

Mission

We want to be a part of people’s everyday lives.
Be it in moments of indulgence, deliberation, or exploration - making sure to celebrate the spirit of life.

The reason for consumer indulgence in our spirits is still the driving force at Alcobrew. We want to be a companion in their moments of achievement. We want to be a part of their present and their memories. To form a relationship where we are present with excitement, celebrating new beginnings and are raised high in those moments of accomplishment. We are dedicated to inspiring healthier communities and facilitating fresh bonds formed over a drink.

Through our brands, we aim to become an inseparable part of our customers’ daily experience. And to make people think of us every time they want to celebrate life.

Our Values

Alcobrew strives for excellence through transparent communication,
a firm commitment towards the goal of its people, itself and has tremendous respect for all its stakeholders.
We aim to create a ‘happy, safe, inspiring and profitable’ workplace for all.

Our Presence

Alcobrew has its own in-house brands and prestigious franchisee brands that are distinct, enjoy significant market presence and have enormous potential. Our brands are available across 25 states, at CSD and at HORECA outlets in India as well as in markets abroad.

Our philosophy of providing ‘nothing but the best’ to our consumers has helped us create high-quality products that have earned us brand loyalty and the trust of our valued customers.

MANUFACTURING FACILITY

We follow stringent processes and have quality control and checks at every stage. Adhering to strict global standards, our prime focus as manufacturers has always been to enhance customer satisfaction without compromising on any aspect of the business – be it legal or regulatory. Little wonder then, Alcobrew is an FSSC 22000 version 5 approved unit; one of the very few in the Indian IMFL units.

Know More

    This state-of-the-art manufacturing unit was made in order to serve our customers better and to respond to future demands. The unit was originally made to bottle Gruppo Campari’s Old Smuggler in 2006 and started initially with two functional lines. Since its inception, it has been upgraded to 6 lines in 2015 and 11 lines in 2017.

    The unprecedented success of its brands has enabled Alcobrew to double the production capacity to 4.5 lakh cases of IMFL per month.

    We are also proud that our manufacturing facility aligns with our philanthropic ideals of women empowerment and employs rural women.

Best Practices

  • Following GMP and GHP as per the food safety management system.
  • Strictly following food safety & environment policies.

Regulatory Compliances

  • Total compliance with all labour laws, state excise, pollution control regulations.
  • ISO 9001-2015 accredited unit by DNV.
  • FSSAI certified unit as mandated.
  • Environmental clearance granted from government of Himachal Pradesh for the new 3 KLPD malt spirit plant under construction at Solan in HP.

Awards and Accolades

Awards and Accolades

  • Alcobrew, has been acknowledged as the “3rd Fastest Millionaire Brand Company in the World” by the Drinks International.
  • In 2018, it was awarded the “Grand Gold Award” for its exquisite Golfer’s Shot Barrel Aged Whisky at the 56th World Selection of Spirits and Liqueurs in Valencia. Interestingly, our White and Blue Premium Whisky was awarded the “Gold Award” at the very same event.
  • In the IND SPIRIT AWARDS 2016, Golfer’s Shot Barrel Aged Whisky got the “Excellence in Packaging Award” for its Monocarton and the White and Blue Premium Whisky was recognized with the “Excellence in Tasting Award”.
  • Golfer’s Shot Barrel Aged Whisky won the Grand Gold Awards at the Monde Selection, 56th World selection of spirits and liqueurs – Valencia 2018
  • White & Blue Premium Whisky won the Gold Awards at the Monde Selection, 56th World selection of spirits and liqueurs – Valencia 2018.