Having spent more than thirty years in the corporate world, serving tenures of 8 years as SBU Head, 20 years in Sales, Brand Management, Customer Marketing in various leadership and challenging roles and 6 years in Business Strategy and Business Development, he is a master of his trade who has set up functions/teams from scratch, instituted processes, performance metrics, planned and implemented business transformation initiatives.
Having worked for years in Indian owned organisations, he understands the workings, relationships, and processes very well. He has worked with prestigious companies like the TTK group, United Spirits Ltd (USL)/Diageo, Unibev Pvt Ltd/ Vizanar Advisors and Jagatjit Industries Ltd (JIL).
As the Chief Operating Officer of Alcobrew, Mr. Iyer is responsible for the commercial functions of the company handling Supply Chain, Sales, Marketing, Customer Marketing, Exports, Sales MIS etc.
He has expanded the distribution network of alcoholic products, in his stint in the Alcobev industry, to more than 40 countries and has successfully handled International & local level marketing campaigns in many territories across the world.
An MBA in Marketing from TA Pai Management Institute, Manipal with an Executive Program from INSEAD, France he is also a Graduate in Economics. His stint at Pernod Ricard India and McDowell & Company Limited in various Senior profiles in Marketing with close interaction with other managerial departments helps him strategize and lead the companies foray into newer territories through the NPD and Brand Strategy vertical.
His added experience in strategic roles and as a key driver of change management, his inputs into the strategic direction of the companies portfolio will be a key value addition. His understanding of market trends and consumer behaviour combined with exposure to both Indian and international brands allows the organisation to adopt ‘best global practices’ across brand management.
His approach to developing sales & distribution modules has shaped businesses from the scratch, helping in building strong trade and consumer understanding. His distinctive approach has helped him develop effective strategies in Trade and Consumer Marketing and People Management.
Before joining Alcobrew, Mr. Wadhwa worked with reputed chartered accountancy and consulting companies. His growth and learning have been tremendous and he has gained extensive knowledge in project management, audits and corporate finance.