Having spent more than thirty years in the corporate world, serving tenures of 8 years as SBU Head, 20 years in Sales, Brand Management, Customer Marketing in various leadership and challenging roles and 6 years in Business Strategy and Business Development, he is a master of his trade who has set up functions/teams from scratch, instituted processes, performance metrics, planned and implemented business transformation initiatives.
Having worked for years in Indian owned organisations, he understands the workings, relationships, and processes very well. He has worked with prestigious companies like the TTK group, United Spirits Ltd (USL)/Diageo, Unibev Pvt Ltd/ Vizanar Advisors and Jagatjit Industries Ltd (JIL).
As the Chief Operating Officer of Alcobrew, Mr. Iyer is responsible for the commercial functions of the company handling Supply Chain, Sales, Marketing, Customer Marketing, Exports, Sales MIS etc.
He has expanded the distribution network of alcoholic products, in his stint in the Alcobev industry, to more than 40 countries and has successfully handled International & local level marketing campaigns in many territories across the world.
Mr. Rajesh Fanda has worked with various organisations like ABD, Diageo, and USL (United Spirits). He has held strategic positions in different companies. He joined Alcobrew as Sales Head, North. An MBA in Marketing and Retail Management from IIMT, he is known for his innovative mindset when it comes to retail operations and strategic innovation, which has proven to be extremely beneficial to the organisation.
A firm believer of continuous learning, Rajesh invests quality time in analysing the current world challenges and scenarios of both domestic and international trade.
His approach to developing sales & distribution modules has shaped businesses from the scratch, helping in building strong trade and consumer understanding. His distinctive approach has helped him develop effective strategies in Trade and Consumer Marketing and People Management.
Before joining Alcobrew, Mr. Wadhwa worked with reputed chartered accountancy and consulting companies. His growth and learning have been tremendous and he has gained extensive knowledge in project management, audits and corporate finance.