HISTORY & MILESTONES

HISTORY & MILESTONES

2005

The first manufacturing unit was set up and the company began its
operations.

2006

First base camp was set up under technical guidance by Campari International for bottling Gruppo Campari’s Old Smuggler.

2010

Hit our first major milestone by achieving official license for Gruppo Campari’s Old Smuggler brand.

2012

Marked a proud moment for the group as we launched our first in-house liquor brand – White & Blue Whisky.

2013

We stepped into premium liquor range with our first premium brand – Golfer’s Shot Whisky.

1 Million Brand in 2015

White & Blue became India’s fastest growing whisky brand selling 1 million cases between Jan–Oct, 15.

2015

We grew at an unprecedented pace and launched our 3 rd in-house brand – White Hills Whisky.

2017

Launched the quality in-house brand, Lion Daddy Rum in the premium
rum segment.

2017

We stepped up the game with the launch of premium brandy– Victorio
Reserve Brandy.

2020

Launched White Hill Gin for the export market. The newest small-batch
crafted in the ever-growing gin space in India.

2020

Launched Alcobrew London Oak Whisky. A blend of imported scotch and
Indian malts married with superior grain spirit.

2020

Launched One More Vodka in two flavours – Plain and Green Apple. The
multi distilled vodka is made from high quality Indian grain spirits and
natural extracts.

2021

Launched Orange flavour of One More Vodka. The new flavour was launched keeping in mind the growing popularity of flavoured vodka in the market.